Privacy Policy

Last updated: December 7, 2025

1. Introduction

At Trails ("we," "us," or "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile application, and services (collectively, the "Platform").

By accessing or using the Platform, you agree to the terms of this Privacy Policy. If you do not agree with our practices, please do not use the Platform.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide when you:

  • Create an account (name, email address, username, password)
  • Complete your profile (profile picture, bio, social media links)
  • Subscribe to creators or set up as a creator (payment information)
  • Connect brokerage accounts (via secure third-party integrations)
  • Contact us for support

Automatically Collected Information

When you use the Platform, we may automatically collect:

  • Device information (device type, operating system, unique device identifiers)
  • Log data (IP address, browser type, pages visited, time spent)
  • Usage data (features used, interactions, preferences)
  • Location data (general geographic location based on IP)

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the Platform
  • Process transactions and send related information
  • Create and manage your account
  • Verify creator trading activity and performance
  • Send notifications about your subscriptions and activity
  • Respond to your comments, questions, and support requests
  • Monitor and analyze usage patterns and trends
  • Detect, prevent, and address fraud, abuse, and security issues
  • Comply with legal obligations

4. Sharing Your Information

We may share your information in the following circumstances:

  • With Other Users: Your public profile information and, if you are a creator, your trading activity and performance metrics are visible to your subscribers.
  • Service Providers: We share information with third-party vendors who perform services on our behalf (payment processing, analytics, hosting, customer support).
  • Brokerage Integrations: When you connect a brokerage account, we receive trade data through secure API connections. We do not store your brokerage login credentials.
  • Legal Requirements: We may disclose information if required by law, regulation, legal process, or governmental request.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Secure authentication mechanisms
  • Regular security assessments and audits
  • Access controls and employee training

However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. We may also retain and use your information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements. When you delete your account, we will delete or anonymize your personal information within 30 days, except where retention is required by law.

7. Your Rights and Choices

Depending on your location, you may have the following rights:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information.
  • Portability: Request a copy of your data in a structured, machine-readable format.
  • Opt-out: Opt out of marketing communications at any time.

To exercise these rights, please contact us at privacy@trails.app.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your interactions with the Platform. You can control cookies through your browser settings, though disabling cookies may affect functionality.

We use both session cookies (which expire when you close your browser) and persistent cookies (which remain until deleted or expired) for authentication, preferences, analytics, and security purposes.

9. Third-Party Links

The Platform may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

The Platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete that information promptly.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using the Platform, you consent to the transfer of your information to the United States and other jurisdictions where we operate.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or through a notice on the Platform prior to the changes taking effect. Your continued use of the Platform after any changes indicates your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Trails Privacy Team

privacy@trails.app